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| Working as a radio Jock Part 4
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I have, so far in this series of articles on working in radio, pretty much told it as it is, warts and all. Along the way I have also told you of my personal experiences. For this part, I consulted some major players in the radio industry to try and establish a recognisable format that would virtually guarantee that your demo is taken seriously.
In the early part of this decade, I looked after the Southend part of the Classic Gold Network. Paul Burnett presented his daily show from there for a while. Dave Lee Travis and David Hamilton also presented shows from Essex and were a pleasure to work with. As a result of my position, I would receive at least three or four demo CDs a week, most of which ended up in the bin without even being listened to. Why? Let me explain…
Those Programme Controllers and Directors that I consulted for this article all agreed that the first sin committed by the would-be radio jock was not to find out the NAME of the person the demo should be sent to. The internet is a wonderful tool for finding out this sort of information but facts posted on any website can soon be out of date. Therefore I recommend, just before you put a stamp on your envelope or attach your MP3 to an email, make that one short phone call to the radio station to ensure you are sending it to the right person.
The next 'first impression' test is your hand writing. If, like me, your hand writing isn't as neat and tidy as it could be, then avoid writing the name and address on the envelope. Use a computer and print an address label. The number of envelopes that don't even get opened as a result of piss poor hand writing would astonish you. Naturally the same applies to the covering letter and CV that you enclose. If your writing resembles the scribbling of a six year old child, then your efforts will be in the bin without even being listened to.
Written by Dave Hoffman |
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The full article can be found in Pro Mobile Issue 31, Pages 40 - 41 |
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Copyright EJ Media 2003 - 2010
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