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| Quality Control
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I have DJed at well over 1000 gigs and at the end of each one I always ask the organiser if everything was ok and if they were happy with the service that I provided. At all of those functions not once have I been told anything other than positive things about my performance.
Now it would be very easy to take that feedback at face value and think that I am the best DJ out there and that at each of those gigs I provided the very best service possible. Unfortunately that would be a very naïve assumption, as particularly in the early days there was plenty that I could have done to improve, and even now I regularly pick up ideas from books, articles and conversations with other DJs that make what I do even better. So how do we find out about what we can do to raise the bar in terms of both our service and performance when all of our clients tell us that we are great?
The most quantifiable way to measure the success of a gig is the number of referrals that are generated from it. At a large function of 100+ people there are likely to be at least two or three guests who have a celebration coming up for which they will need some kind of entertainment. So if each gig that you perform at generates at least another two bookings you can have a pretty good idea that you are doing a very good job and you will also soon have more people wanting to book you than you have dates available! This is a very good time to put up your prices!
But for those of us who are not in that fortunate position, what can we do to find out how to improve what we do? There are various methods for measuring customer satisfaction, but in general we need to find out if our customers have genuinely been happy with our service and find out what we could have done to make it even better.
Written by James Humphrey |
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The full article can be found in Pro Mobile Issue 23, Pages 22 - 24 |
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Copyright EJ Media 2003 - 2010
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