In my last article for Pro Mobile (issue 29) I wrote about the Mobile DJ Market Place and explained how we as DJs are in control of our own destiny. Whilst we complain of not being able to earn a living wage doing something we love to do, we tolerate other DJs underselling and undervaluing what they do. Usually, but not always, this misunderstanding of what they are truly worth is down to a fear of competition and a lack of skills when it comes to marketing, sales and customer service.
